skip to main content


We’re thrilled with the coverage provided by Stuff, this summer, in raising awareness around huge water safety issues. But it’s with mixed emotions.

While it’s great to get the media exposure, there’s so much more that can be done to raise awareness, particularly in addressing the relationships many New Zealanders have with water. We’re surrounded by water and too many people have a ‘she’ll be right’ attitude. That’s leading to more preventable drownings than is acceptable.



Sheridan Bruce – Strategic Partnerships and Communications Manager

Sheridan Bruce

Sheridan is a marketing professional whose career has spanned working across the charity, small business and corporate sectors.  She has extensive experience in fundraising strategy, planning and implementation and has especially enjoyed working with fundraisers supporting their professional development. At Water Safety New Zealand, Sheridan develops community based social marketing campaigns to address Kiwi attitudes and behaviours around water safety and leads the organisation’s education programmes, specifically with the implementation of Water Skills For Life to reach all Kiwi kids in years 1 – 8 at school.  021 192 8708

Thankful for great summer coverage on Stuff

+ Text Size -