RESEARCH:
Recreational Boating and Marketing Monitor Research
UNIVERSITY OR ORGANISATION: Maritime New Zealand
SUBJECT: Boating
TYPE: Survey
DATE: 2020
Maritime New Zealand has been tracking the boating habits of New Zealanders for several years, with Ipsos taking over the annual survey in 2017. Since that year the annual survey has been conducted online, with the questionnaires adapted and improved to match Maritime NZ’s priorities of any given year. The 2020 questionnaire added new questions about boat ownership and use, boating information sources, and perceived boating risks. A new section was added to allow non-boaties to answer safety-related questions about their close friends and family members who go boating.
COUNTRY
New Zealand
AUTHORS
Jonathan Dodd
Richard Griffiths
Hanrie le Roux
Marise Russo
JOURNAL / PUBLICATION
N/A
RESPONDENTS
2006 respondents
910 boaties
1096 non-boaties
Regions:
Northland
Auckland
Waikato / Taupo
Bay of Plenty
Gisborne
Hawke's Bay
Taranaki
Manawatu-Wanganui
Wellington / Wairarapa
Tasman
Nelson
Marlborough
Canterbury / West Coast
Otago
Southland
ACTIVITY
Boating
Kayaking
Sailing
Jet Skiing
Paddleboarding
Canoeing
Windsurfing
Dinghy
Powerboat
ENVIRONMENT
Ocean
Rivers
Lakes
AGE
18+
Children
Children <5
Children 6-12
Children 13-17
GENDER
Male
Female
ETHNICITY
NZ European / Pakeha
Maori
Pacific Peoples
Chinese
Indian
Other
