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RESEARCH:

Recreational Boating and Marketing Monitor Research

UNIVERSITY OR ORGANISATION: Maritime New Zealand

SUBJECT: Boating
TYPE: Survey
DATE: 2020


Maritime New Zealand has been tracking the boating habits of New Zealanders for several years, with Ipsos taking over the annual survey in 2017. Since that year the annual survey has been conducted online, with the questionnaires adapted and improved to match Maritime NZ’s priorities of any given year. The 2020 questionnaire added new questions about boat ownership and use, boating information sources, and perceived boating risks. A new section was added to allow non-boaties to answer safety-related questions about their close friends and family members who go boating.

 

COUNTRY

New Zealand

AUTHORS

Jonathan Dodd

Richard Griffiths

Hanrie le Roux

Marise Russo

JOURNAL / PUBLICATION

N/A

RESPONDENTS

2006 respondents

910 boaties

1096 non-boaties

Regions:

Northland

Auckland

Waikato / Taupo

Bay of Plenty

Gisborne

Hawke's Bay

Taranaki

Manawatu-Wanganui

Wellington / Wairarapa

Tasman

Nelson

Marlborough

Canterbury / West Coast

Otago

Southland

ACTIVITY

Boating

Kayaking

Sailing

Jet Skiing

Paddleboarding

Canoeing

Windsurfing

Dinghy

Powerboat

ENVIRONMENT

Ocean

Rivers

Lakes

AGE

18+

Children

Children <5

Children 6-12

Children 13-17

GENDER

Male

Female

ETHNICITY

NZ European / Pakeha

Maori

Pacific Peoples

Chinese

Indian

Other

 

 
 

 

 

 

We are leading the development of customised insights that help explain New Zealand’s drowning problem, and shape interventions for safe play across our waterways.
For information contact the Head of Data, Research and Insights on wsnz@watersafety.org.nz

 
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