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Campaigns & Communications

Water Safety New Zealand manages targeted campaigns to reduce drowning and increase awareness of water safety issues and understandings. In particular we work to improve drowning prevention outcomes for high risk and hard to reach groups.

These campaigns interweave with targeted education programmes, delivered by our service partners, where we seek to impact people’s knowledge, skills and behaviours.

Current campaigns

Swim Reaper
Under 5s
Water Safety Month
Water Skills For Life
Tog Box


In addition, we provide across-the-board communications on all water safety issues to the sector and general public.

This website is the hub of our communications activity (together with Water Skills for Life and Swim Reaper) with news links, media releases and stories providing a constant stream of sector information and opinions. In addition, social media, email and other channels provide further reach.

Archive of campaign items




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